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Some people legally buy their pay TV services.
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So no one should be surprised if they find a rival sign shop that is using pirated software. The same thing goes for re-using a rival sign company's art files or plagerizing designs when under-bidding a job. But another sign guy won't bat an eyelash before doing it. I won't illegally use corporate trademarks, like selling Harley-Davidson logo window stickers to anyone who wants one.
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Let's also not forget some sign people are not as ethical as others. The developers have to get paid for their work somehow. Enhance that photo! It costs money to develop and maintain computer software applications. Yet many customers expect design work to be done for free since it's being done in the computer all instant-like just like the computer stuff you see on CSI: Miami. But I think that's widespread in American culture. Yeah, there is certain level of hypocrisy present.
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